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July 15, 2025
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March 2025

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Emerging Trends in Marketing: CPaaS and Generative AI Bots

admin05 mins

As businesses strive to enhance customer experiences and streamline operations, two technologies are revolutionising the marketing landscape: Communications Platform as a Service (CPaaS) and Generative AI bots. These innovations are shaping the future of customer engagement, personalisation, and automation. Let’s explore how they are transforming marketing strategies. CPaaS: The Backbone of Omni-channel Marketing CPaaS enables…

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Navigating the Evolution of Customer Engagement: The Rise of Multi-Channel Communication

admin05 mins

In the digital age, customer engagement has become more nuanced and sophisticated, evolving rapidly over the last five years. The landscape of communication has shifted from traditional methods to a dynamic blend of multiple channels, each catering to different aspects of customer interaction. In this blog post, we’ll explore how various channels of communication have…

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