
Effective and Efficient Customer Engagement
In today’s fast-paced digital landscape, effective customer engagement is not just a strategy; it’s a…
In today’s fast-paced digital landscape, effective customer engagement is not just a strategy; it’s a necessity. As messaging technology evolves, marketing executives must rethink their approaches to connect with customers meaningfully. This blog post explores key strategies for enhancing customer engagement in the messaging industry. 1. Understand Your Audience To engage customers effectively, it’s crucial…
Introduction In today’s digitally driven world, businesses are constantly seeking effective, real-time communication channels to engage with customers. Among the plethora of messaging apps, WhatsApp stands out as one of the most ubiquitous platforms globally, boasting over 2.8 billion monthly active users as of 2025. For enterprises, leveraging WhatsApp Business Platform (WABP) is no longer…
WhatsApp Business has become an indispensable communication tool for enterprises in India, offering a direct, familiar, and highly engaging channel to connect with customers. As businesses scale their messaging operations, understanding the pricing structure of WhatsApp Business API is critical—not just for budgeting but also for optimizing outreach strategies. In 2025, Meta has rolled out…
The way businesses connect with their customers has fundamentally transformed. The days of relying solely on SMS or phone calls are long gone. In their place, modern enterprises are adopting CPaaS (Communications Platform as a Service) — cloud-based platforms that enable real-time communication across voice, SMS, email, video, and increasingly, messaging apps like WhatsApp, RCS,…
The hospitality industry thrives on delivering exceptional guest experiences, seamless service, and personalized interactions. In an era where digital communication is central to customer satisfaction, Communication Platform as a Service (CPaaS) has emerged as a game-changer for hotels, resorts, travel agencies, and related businesses. This comprehensive blog explores how CPaaS is revolutionizing hospitality, with a…
In today’s hyper-connected world, customer engagement is no longer a single-channel endeavor. Businesses are expected to meet customers where they are—on SMS, WhatsApp, RCS, email, and voice—delivering seamless, personalised, and real-time communication. Communication Platform as a Service (CPaaS) has emerged as the backbone of this omnichannel revolution, empowering brands to orchestrate meaningful interactions across the…
SMS one-time passwords (OTPs) have long been a go-to method for two-factor authentication (2FA), praised for their simplicity and accessibility. However, growing evidence reveals that SMS OTPs are riddled with vulnerabilities, enabling sophisticated fraud schemes that cost businesses and consumers billions annually. Let’s dissect the risks and examine the staggering scale of these threats. Key…
The rapid rise of agentic AI-AI systems that can autonomously perform tasks previously done by humans-is fundamentally reshaping the landscape of enterprise software pricing. As highlighted in the Economic Times article, the shift from per-user to consumption- and outcome-based pricing is gaining momentum across the SaaS world. This transformation is set to have profound implications for…
As businesses strive to enhance customer experiences and streamline operations, two technologies are revolutionising the marketing landscape: Communications Platform as a Service (CPaaS) and Generative AI bots. These innovations are shaping the future of customer engagement, personalisation, and automation. Let’s explore how they are transforming marketing strategies. CPaaS: The Backbone of Omni-channel Marketing CPaaS enables…
In the digital age, customer engagement has become more nuanced and sophisticated, evolving rapidly over the last five years. The landscape of communication has shifted from traditional methods to a dynamic blend of multiple channels, each catering to different aspects of customer interaction. In this blog post, we’ll explore how various channels of communication have…