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July 15, 2025
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May 2025

Customer engagement

Unlocking Customer Engagement: CPaaS Use Cases Across SMS, WhatsApp, RCS, Email, and Voice for Automobile, Real Estate, and Hospitality Industries

admin014 mins

In today’s hyper-connected world, customer engagement is no longer a single-channel endeavor. Businesses are expected to meet customers where they are—on SMS, WhatsApp, RCS, email, and voice—delivering seamless, personalised, and real-time communication. Communication Platform as a Service (CPaaS) has emerged as the backbone of this omnichannel revolution, empowering brands to orchestrate meaningful interactions across the…

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Messaging scams

Why SMS OTPs Are No Longer Safe: Unmasking the Vulnerabilities and Shocking Fraud Statistics

admin05 mins

SMS one-time passwords (OTPs) have long been a go-to method for two-factor authentication (2FA), praised for their simplicity and accessibility. However, growing evidence reveals that SMS OTPs are riddled with vulnerabilities, enabling sophisticated fraud schemes that cost businesses and consumers billions annually. Let’s dissect the risks and examine the staggering scale of these threats. Key…

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How Agentic AI is Disrupting CPaaS Pricing Models

admin06 mins

The rapid rise of agentic AI-AI systems that can autonomously perform tasks previously done by humans-is fundamentally reshaping the landscape of enterprise software pricing. As highlighted in the Economic Times article, the shift from per-user to consumption- and outcome-based pricing is gaining momentum across the SaaS world. This transformation is set to have profound implications for…

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