Introduction: Why RCS matters Rich Communication Services (RCS) is the modern successor to SMS/MMS, first defined in 2008 by the GSMA. It blends SMS reliability with features like high‑res images, typing indicators, read receipts, carousels, and business‑grade interactions (Lifewire). Built around the Universal Profile and supported by Google’s Jibe hub, RCS has expanded rapidly across global…
In today’s fast-paced digital world, customer satisfaction is paramount. Businesses are continually looking for ways to streamline their customer service processes, especially when dealing with customer calls that often involve problems, scripted solutions, and a frustrating escalation from agent to agent. In many instances, tickets are closed as quickly as possible without fully addressing the…
“Retailers today must start the consumer journey where it begins: Online,” says Brendan Straw, Shopfully Australia’s country manager. “With the majority of shoppers now researching purchases via mobile, digital touchpoints are no longer optional; they’re essential.” In today’s retail landscape, Brendan Straw’s words ring truer than ever. As consumer behaviors evolve with technology, retailers face…
In today’s fast-paced digital landscape, effective customer engagement is not just a strategy; it’s a necessity. As messaging technology evolves, marketing executives must rethink their approaches to connect with customers meaningfully. This blog post explores key strategies for enhancing customer engagement in the messaging industry. 1. Understand Your Audience To engage customers effectively, it’s crucial…