Communications Platform as a Service (CPaaS) has already reshaped customer engagement by enabling real-time communication across SMS, voice, video, email, and messaging apps. But the future lies in making these interactions more immersive and experiential. That’s where Augmented Reality (AR) and Virtual Reality (VR) come in. When combined with CPaaS, these technologies transform industries by…
1) What TCCCPR 2018 Changed Core instruments. Observed market effects. 2) Meanwhile on Social: Autoplay & Ambient Advertising Instagram Reels & Facebook feeds: Full-screen looping ads (with social interactions) were introduced in Reels, presenting marketing content intermingled with organic video—encountered by default during viewing, not by explicit opt-in per advertiser. The Times of India WhatsApp’s…
Mobile Network Operators (MNOs), listen up: the Application-to-Person (A2P) messaging market is a goldmine, served up to you on a silver platter. I’ve been doing my bit by educating the market on this for getting on for 15 years now but if you don’t act fast, over-the-top (OTT) players like WhatsApp Business will snatch it…