Introduction Over the last two decades, customer communication has shifted dramatically. Enterprises once relied on call centers and email blasts; today, they use CPaaS (Communications-Platform-as-a-Service) to deliver omnichannel, API-driven, real-time engagement. But CPaaS itself is transforming. Once considered just a “messaging pipe,” it is now at the forefront of a much larger shift powered by…
Communications Platform-as-a-Service (CPaaS) is no longer an experimental add-on or a developer convenience. It’s a strategic layer that helps enterprises move from fragmented, manual outreach to logic-driven orchestration: send the right message, on the right channel, with the right fallback, at the right time. Below is a deep, practical look at the trending use cases…
The business messaging landscape is undergoing a dramatic transformation. From WhatsApp’s new pricing model to the discontinuation of Google Business Messages and the rise of RCS with end-to-end encryption, organizations worldwide are reassessing how they engage with customers. In mobile-first markets like India, these changes carry significant weight. For enterprises, the key is not just…