TCCCPR 2018 and India’s A2P SMS Market: Impact, Paradoxes, and Policy Options
1) What TCCCPR 2018 Changed Core instruments. Observed market effects. 2) Meanwhile on Social: Autoplay & Ambient Advertising Instagram Reels & Facebook feeds: Full-screen looping ads (with social interactions) were introduced in Reels, presenting marketing content intermingled with organic video—encountered by default during viewing, not by explicit opt-in per advertiser. The Times of India WhatsApp’s…