In today’s fast-paced digital landscape, effective customer engagement is not just a strategy; it’s a necessity. As messaging technology evolves, marketing executives must rethink their approaches to connect with customers meaningfully. This blog post explores key strategies for enhancing customer engagement in the messaging industry. 1. Understand Your Audience To engage customers effectively, it’s crucial…
The way businesses connect with their customers has fundamentally transformed. The days of relying solely on SMS or phone calls are long gone. In their place, modern enterprises are adopting CPaaS (Communications Platform as a Service) — cloud-based platforms that enable real-time communication across voice, SMS, email, video, and increasingly, messaging apps like WhatsApp, RCS,…
The hospitality industry thrives on delivering exceptional guest experiences, seamless service, and personalized interactions. In an era where digital communication is central to customer satisfaction, Communication Platform as a Service (CPaaS) has emerged as a game-changer for hotels, resorts, travel agencies, and related businesses. This comprehensive blog explores how CPaaS is revolutionizing hospitality, with a…
SMS one-time passwords (OTPs) have long been a go-to method for two-factor authentication (2FA), praised for their simplicity and accessibility. However, growing evidence reveals that SMS OTPs are riddled with vulnerabilities, enabling sophisticated fraud schemes that cost businesses and consumers billions annually. Let’s dissect the risks and examine the staggering scale of these threats. Key…
The rapid rise of agentic AI-AI systems that can autonomously perform tasks previously done by humans-is fundamentally reshaping the landscape of enterprise software pricing. As highlighted in the Economic Times article, the shift from per-user to consumption- and outcome-based pricing is gaining momentum across the SaaS world. This transformation is set to have profound implications for…
As businesses strive to enhance customer experiences and streamline operations, two technologies are revolutionising the marketing landscape: Communications Platform as a Service (CPaaS) and Generative AI bots. These innovations are shaping the future of customer engagement, personalisation, and automation. Let’s explore how they are transforming marketing strategies. CPaaS: The Backbone of Omni-channel Marketing CPaaS enables…
In the digital age, customer engagement has become more nuanced and sophisticated, evolving rapidly over the last five years. The landscape of communication has shifted from traditional methods to a dynamic blend of multiple channels, each catering to different aspects of customer interaction. In this blog post, we’ll explore how various channels of communication have…
Rich Communication Services (RCS); is a modern messaging protocol designed to replace traditional SMS and MMS. RCS brings a host of advanced features to standard text messaging, such as high-resolution photo and video sharing, read receipts, typing indicators, and group chats. It’s essentially a bridge between traditional SMS and modern messaging apps like WhatsApp and…
Detailed Overview of TCCCPR 2018 The Telecom Commercial Communication Customer Preference Regulation (TCCCPR) 2018, introduced by the Telecom Regulatory Authority of India (TRAI), is a comprehensive framework designed to curb Unsolicited Commercial Communications (UCC) and protect consumers from spam. Here are some key aspects of the regulation: Objectives Key Features Registration Process Consumer Protection Measures…
In today’s digital age, businesses are constantly seeking innovative ways to connect with their customers. WhatsApp Business Account (WABA) offers a powerful platform to streamline communication and build stronger customer relationships. Here’s a step-by-step guide to help any enterprise set up a WABA for effective customer engagement: Step 1: Download and Install the WhatsApp Business…