Communications Platform-as-a-Service (CPaaS) is no longer an experimental add-on or a developer convenience. It’s a strategic layer that helps enterprises move from fragmented, manual outreach to logic-driven orchestration: send the right message, on the right channel, with the right fallback, at the right time. Below is a deep, practical look at the trending use cases…
The business messaging landscape is undergoing a dramatic transformation. From WhatsApp’s new pricing model to the discontinuation of Google Business Messages and the rise of RCS with end-to-end encryption, organizations worldwide are reassessing how they engage with customers. In mobile-first markets like India, these changes carry significant weight. For enterprises, the key is not just…
Communications Platform as a Service (CPaaS) has already reshaped customer engagement by enabling real-time communication across SMS, voice, video, email, and messaging apps. But the future lies in making these interactions more immersive and experiential. That’s where Augmented Reality (AR) and Virtual Reality (VR) come in. When combined with CPaaS, these technologies transform industries by…
Mobile Network Operators (MNOs), listen up: the Application-to-Person (A2P) messaging market is a goldmine, served up to you on a silver platter. I’ve been doing my bit by educating the market on this for getting on for 15 years now but if you don’t act fast, over-the-top (OTT) players like WhatsApp Business will snatch it…
In today’s fast-paced digital world, customer satisfaction is paramount. Businesses are continually looking for ways to streamline their customer service processes, especially when dealing with customer calls that often involve problems, scripted solutions, and a frustrating escalation from agent to agent. In many instances, tickets are closed as quickly as possible without fully addressing the…
“Retailers today must start the consumer journey where it begins: Online,” says Brendan Straw, Shopfully Australia’s country manager. “With the majority of shoppers now researching purchases via mobile, digital touchpoints are no longer optional; they’re essential.” In today’s retail landscape, Brendan Straw’s words ring truer than ever. As consumer behaviors evolve with technology, retailers face…
In today’s fast-paced digital landscape, effective customer engagement is not just a strategy; it’s a necessity. As messaging technology evolves, marketing executives must rethink their approaches to connect with customers meaningfully. This blog post explores key strategies for enhancing customer engagement in the messaging industry. 1. Understand Your Audience To engage customers effectively, it’s crucial…
The rapid rise of agentic AI-AI systems that can autonomously perform tasks previously done by humans-is fundamentally reshaping the landscape of enterprise software pricing. As highlighted in the Economic Times article, the shift from per-user to consumption- and outcome-based pricing is gaining momentum across the SaaS world. This transformation is set to have profound implications for…