Communications Platform-as-a-Service (CPaaS) is no longer an experimental add-on or a developer convenience. It’s a strategic layer that helps enterprises move from fragmented, manual outreach to logic-driven orchestration: send the right message, on the right channel, with the right fallback, at the right time. Below is a deep, practical look at the trending use cases…
The business messaging landscape is undergoing a dramatic transformation. From WhatsApp’s new pricing model to the discontinuation of Google Business Messages and the rise of RCS with end-to-end encryption, organizations worldwide are reassessing how they engage with customers. In mobile-first markets like India, these changes carry significant weight. For enterprises, the key is not just…
Communications Platform as a Service (CPaaS) has already reshaped customer engagement by enabling real-time communication across SMS, voice, video, email, and messaging apps. But the future lies in making these interactions more immersive and experiential. That’s where Augmented Reality (AR) and Virtual Reality (VR) come in. When combined with CPaaS, these technologies transform industries by…
In today’s fast-paced digital world, customer satisfaction is paramount. Businesses are continually looking for ways to streamline their customer service processes, especially when dealing with customer calls that often involve problems, scripted solutions, and a frustrating escalation from agent to agent. In many instances, tickets are closed as quickly as possible without fully addressing the…
“Retailers today must start the consumer journey where it begins: Online,” says Brendan Straw, Shopfully Australia’s country manager. “With the majority of shoppers now researching purchases via mobile, digital touchpoints are no longer optional; they’re essential.” In today’s retail landscape, Brendan Straw’s words ring truer than ever. As consumer behaviors evolve with technology, retailers face…
In today’s fast-paced digital landscape, effective customer engagement is not just a strategy; it’s a necessity. As messaging technology evolves, marketing executives must rethink their approaches to connect with customers meaningfully. This blog post explores key strategies for enhancing customer engagement in the messaging industry. 1. Understand Your Audience To engage customers effectively, it’s crucial…
The way businesses connect with their customers has fundamentally transformed. The days of relying solely on SMS or phone calls are long gone. In their place, modern enterprises are adopting CPaaS (Communications Platform as a Service) — cloud-based platforms that enable real-time communication across voice, SMS, email, video, and increasingly, messaging apps like WhatsApp, RCS,…
The hospitality industry thrives on delivering exceptional guest experiences, seamless service, and personalized interactions. In an era where digital communication is central to customer satisfaction, Communication Platform as a Service (CPaaS) has emerged as a game-changer for hotels, resorts, travel agencies, and related businesses. This comprehensive blog explores how CPaaS is revolutionizing hospitality, with a…
In today’s hyper-connected world, customer engagement is no longer a single-channel endeavor. Businesses are expected to meet customers where they are—on SMS, WhatsApp, RCS, email, and voice—delivering seamless, personalised, and real-time communication. Communication Platform as a Service (CPaaS) has emerged as the backbone of this omnichannel revolution, empowering brands to orchestrate meaningful interactions across the…
SMS one-time passwords (OTPs) have long been a go-to method for two-factor authentication (2FA), praised for their simplicity and accessibility. However, growing evidence reveals that SMS OTPs are riddled with vulnerabilities, enabling sophisticated fraud schemes that cost businesses and consumers billions annually. Let’s dissect the risks and examine the staggering scale of these threats. Key…