Communications Platform-as-a-Service (CPaaS) is no longer an experimental add-on or a developer convenience. It’s a strategic layer that helps enterprises move from fragmented, manual outreach to logic-driven orchestration: send the right message, on the right channel, with the right fallback, at the right time. Below is a deep, practical look at the trending use cases…
The business messaging landscape is undergoing a dramatic transformation. From WhatsApp’s new pricing model to the discontinuation of Google Business Messages and the rise of RCS with end-to-end encryption, organizations worldwide are reassessing how they engage with customers. In mobile-first markets like India, these changes carry significant weight. For enterprises, the key is not just…
Communications Platform as a Service (CPaaS) has already reshaped customer engagement by enabling real-time communication across SMS, voice, video, email, and messaging apps. But the future lies in making these interactions more immersive and experiential. That’s where Augmented Reality (AR) and Virtual Reality (VR) come in. When combined with CPaaS, these technologies transform industries by…
Mobile Network Operators (MNOs), listen up: the Application-to-Person (A2P) messaging market is a goldmine, served up to you on a silver platter. I’ve been doing my bit by educating the market on this for getting on for 15 years now but if you don’t act fast, over-the-top (OTT) players like WhatsApp Business will snatch it…
Introduction: Why RCS matters Rich Communication Services (RCS) is the modern successor to SMS/MMS, first defined in 2008 by the GSMA. It blends SMS reliability with features like high‑res images, typing indicators, read receipts, carousels, and business‑grade interactions (Lifewire). Built around the Universal Profile and supported by Google’s Jibe hub, RCS has expanded rapidly across global…
In today’s fast-paced digital landscape, effective customer engagement is not just a strategy; it’s a necessity. As messaging technology evolves, marketing executives must rethink their approaches to connect with customers meaningfully. This blog post explores key strategies for enhancing customer engagement in the messaging industry. 1. Understand Your Audience To engage customers effectively, it’s crucial…
The way businesses connect with their customers has fundamentally transformed. The days of relying solely on SMS or phone calls are long gone. In their place, modern enterprises are adopting CPaaS (Communications Platform as a Service) — cloud-based platforms that enable real-time communication across voice, SMS, email, video, and increasingly, messaging apps like WhatsApp, RCS,…
In today’s hyper-connected world, customer engagement is no longer a single-channel endeavor. Businesses are expected to meet customers where they are—on SMS, WhatsApp, RCS, email, and voice—delivering seamless, personalised, and real-time communication. Communication Platform as a Service (CPaaS) has emerged as the backbone of this omnichannel revolution, empowering brands to orchestrate meaningful interactions across the…
The rapid rise of agentic AI-AI systems that can autonomously perform tasks previously done by humans-is fundamentally reshaping the landscape of enterprise software pricing. As highlighted in the Economic Times article, the shift from per-user to consumption- and outcome-based pricing is gaining momentum across the SaaS world. This transformation is set to have profound implications for…
As businesses strive to enhance customer experiences and streamline operations, two technologies are revolutionising the marketing landscape: Communications Platform as a Service (CPaaS) and Generative AI bots. These innovations are shaping the future of customer engagement, personalisation, and automation. Let’s explore how they are transforming marketing strategies. CPaaS: The Backbone of Omni-channel Marketing CPaaS enables…