MNOs, Wake Up: A2P/Business Messaging Is Your Golden Ticket, and RCS Business Messaging (RBM Is Your Last Chance)
Mobile Network Operators (MNOs), listen up: the Application-to-Person (A2P) messaging market is a goldmine, served up to you on a silver platter. I’ve been doing my bit by educating the market on this for getting on for 15 years now but if you don’t act fast, over-the-top (OTT) players like WhatsApp Business will snatch it…