SMS one-time passwords (OTPs) have long been a go-to method for two-factor authentication (2FA), praised for their simplicity and accessibility. However, growing evidence reveals that SMS OTPs are riddled with vulnerabilities, enabling sophisticated fraud schemes that cost businesses and consumers billions annually. Let’s dissect the risks and examine the staggering scale of these threats. Key…
The rapid rise of agentic AI-AI systems that can autonomously perform tasks previously done by humans-is fundamentally reshaping the landscape of enterprise software pricing. As highlighted in the Economic Times article, the shift from per-user to consumption- and outcome-based pricing is gaining momentum across the SaaS world. This transformation is set to have profound implications for…
As businesses strive to enhance customer experiences and streamline operations, two technologies are revolutionising the marketing landscape: Communications Platform as a Service (CPaaS) and Generative AI bots. These innovations are shaping the future of customer engagement, personalisation, and automation. Let’s explore how they are transforming marketing strategies. CPaaS: The Backbone of Omni-channel Marketing CPaaS enables…
In today’s digital age, businesses are constantly seeking innovative ways to connect with their customers. WhatsApp Business Account (WABA) offers a powerful platform to streamline communication and build stronger customer relationships. Here’s a step-by-step guide to help any enterprise set up a WABA for effective customer engagement: Step 1: Download and Install the WhatsApp Business…
In today’s competitive business landscape, customer engagement is paramount. Companies are constantly seeking innovative ways to connect with their audience, build lasting relationships, and ultimately drive customer acquisition. Dove Soft, a leading provider of Communication Platform as a Service (CPaaS) solutions, is at the forefront of this revolution, helping businesses achieve their customer acquisition targets…
Navigating Change: The past decade has witnessed a remarkable transformation in business messaging, driven by technological advancements, changing consumer expectations, and the need for more efficient communication. From traditional methods to sophisticated digital platforms, the evolution of messaging has reshaped how businesses interact with customers and manage internal communications. The Early Days: Traditional Communication Methods…